Compare and Contrast Two Shopping Centres

Nguyen Le Thi Phuc 24/3/2013 A shopping plan Last week, I thought of a plan to go to the shopping centre with my friend who is going to visit Singapore. Both my friend and I like shopping, I wanted to take her to go shopping. But I could not make up my mind that where we would go. I had ever come to Thomson Plaza and Lucky Plaza that all of them were very nice. Then I compared the location, structure and goods of two centres that I could finally come to my decision to go Lucky Plaza.First, I considered about their location. Thomson Plaza is a shopping centre located in urban areas, in the heart of private and public residential estates at Upper Thomson Road. However, Lucky Plaza is situated in the midst of Singapore’s premier shopping district and located along the Orchard road. So both Thomson Plaza and Lucky Plaza are easy to move by any transportation. Lucky Plaza is closer the MRT Station but farer my home than Thomson Plaza.Besides, Lucky Plaza had been identified as one of the most accessible landmarks for the tourists. Second, I thought of their structures. While Thomson Plaza’s logo is an orange – gray leaf, Lucky Plaza’s logo looks like double â€Å"S† with yellow color. The appearance of Thomson Plaza looks nice and specially, and Lucky Plaza does too. Thomson Plaza has 3 floors and a basement carpark. In contrast, Lucky Plaza has 6 floors, 1 basement and a large parking lot. So there are many shops in Lucky Plaza more than Thomson Plaza.From their structures, they both buy the diverse variety of goods with many different brands. They serve quality goods, good services and sometimes they have some goods on sale with low price. Specially, Lucky Plaza has many kinds of foods, Photo studio, Bossini, Levi’s, Bata shops that we like most. On the orther hand, Thomson Plaza doesn’t have those shops. In conclusion, after taking everything into consideration, I think I made the right decision. We will have a sho pping trip in Lucky Plaza with our favourite shops.

“Death Stars” by Paz Marquez Essay

The short story centers on the character of Alfredo Salazar who is the main protagonist of this tale. The protagonist of the story is very vulnerable in realms of love. This is a short story that revolves around the love affair of Alfredo, Julia and Esperanza. Alfredo who is the son of the old man Don Julian, a more than 30 year man and a bachelor, he is in a 4 year long engagement with his fiancà ©e Esperanza but his feelings has been shipped to Julia Salas when he thinks he was instantly fell in love with her when he first met her who is a relative of the judge and started to have deep conversation with her. He experiences an immediate attraction to her, but alas, he is soon to be married with his fiancà ©e. He conservatively flirts with Julia through secret meetings and subtle declarations, but in the end, he lets her go, with her gaining the late knowledge of his impending marriage. He was trap in his own complication in choosing what he wants to do and what he wants to have. B ut society strict rules required him to restrain such unwelcome emotions and so he proceeded to marry Esperanza. But in the very end, he found himself merely infatuated with Julia after he deliberately made a decision by choosing Esperanza. But it is really ashamed that it has taken him far too long, too many years wasted, to realize his feelings for the other woman was just like a death star, a star that sparkles and light radiate from it which he seeks love Julia but only to found out that light of the star no longer exist in the world. If he realize this earlier on by his own error but clouded by lusting for love blinded him to do so, he can be truly happy all those years with Esperanza in their marriage long ago instead of just being not unhappy in his marriage and instead of Esperanza behavior being an out of reach for him which I think that Esperanza know who is the woman that he tries to go after which is tragic that I do feel sorry for her in her situation, obviously taking her for granted in my opinion and her behavior is understandable after what this man have done even though there i s no physical cheating involve but still classifies him in the level of cheating where his emotional detachment to her and a sudden attachment to Julia unfaithfulness which is cheating. Alfredo himself wants what he really wanted and what he really felt. He wanted to live. He wanted to find love. He is clung to that dream of his  through Julia which in reality in the end of the story does not really exist in the first place. He long yearns for his long lost love for Julia is what he been thinking all these years when he visited her at her hometown on his business trip who is still unmarried to which is only to come realize the woman he felt in love with is only a mere fragment of his imagination that wasn’t there in the beginning. Dead stars are celestial bodies in the solar system that have long been extinguished, but can still be seen. What he felt for Julia was long gone that it never exist in the first place just like a pattern of his imagination gone wild. So all these years he had been seeing the light of dead stars, long extinguished, yet seemingly still in their appointed. In the story, dead stars symbolize a dream for something that is nonexistent, a thing that is only a distant memory even though the person he vastly desired love from before which the person is right next to him standing suddenly feel like it never occur at all but only the mere illusions of the fabric of the dark shadows of reality. I feel sympathy for Alfredo in the story, he was describe physically an ordinary man who probably makes a living as a lawyer or something, engage with his fiancà ©s for years who is very patience in waiting because that this time era, woman have to wait on the man.

Basketball / Football Essay

Brown Ball Basketball and Football are two entirely different sports but relate in so many ways. Americans and other countries have the pastimes of both Basketball and Football for many many years with family and friends. They are both competitive, fun team sports with many similarities and differences. But their formation and composition a very similar. Basketball and Footballs have many similarities. They are both a team sport. They both require team work by all players, but the team can still be effected by the actions of an individual. Both sports have a designated amount of players required to play at one time. Basketball has five players and Football has eleven players. Also substitutes are needed for both sports to fill in for injuries, etc. Basketball and Football both use a light weight ball during play. Although they are the same color, the shape and material for which they are made is different. In both sports the ball is used to score points. In Basketball the ball is used to shoot a basket and score 2-3 points. In Football the ball is carried to the end zone to score 6 points. You can say that basketball is a game of ups and football is a game of downs! There is also many differences in Basketball and Football. Basketball is a non-contact sport. Physical contact is considered a violation and will cause a foul on the team who made the contact. Whereas, Football is a full contact sport. Physical confrontation, tackles and rough play is expected and required in this sport. Some watch Football for the excitement of the physical aggression of the game. While Basketball is watched for the intense excitement of the scores being made. Basketball requires no protective equipment since it is considered a non-contact sport. The uniform is simply shorts, sleeveless shirt and tennis shoes. Football on the other hand requires the use of protective equipment because of the aggressiveness of the sport. Most players wear shoulder pads, hip pads, thigh pads, knee pads, tail bone pad, and a helmet for protection. Some players even wear a rib guard for added protection. Another difference between these two sports are the surfaces they are played on, as well as the elements they are exposed to. Basketball is played indoors on a shiny court approximately a quarter of the size of a football field. While Basketball is typically played indoors, it can also be played outdoors on a concrete court. This is commonly known as street ball. Basketball is enjoyed more due to the fact that its indoors and the climate is controlled. Football is played outdoors on a grass or turf field one hundred yards in length, where you are exposed to all the inclements of weather. Finally, both basketball and football are among the many favorite pastimes today. Both sports are played by both men and women and both require a certain amount on physical fitness. These two sports teach self-discipline, help players develop physically, and team work. Larry Foster English 101/Pierce College Compare & Contrast Final Draft 26 April 2014 Brown Ball Basketball and Football are two entirely different sports but relate in so many ways. Americans and other countries have the pastimes of both Basketball and Football for many many years with family and friends. They are both competitive, fun team sports with many similarities and differences. However, their formation and composition a very similar. Basketball and Footballs have many similarities. They are both a team sport. They both require teamwork by all players, but the team is still affected by the actions of an individual. Both sports have a designated amount of players required to play at one time. Basketball has five players and Football has eleven players. In addition, substitutes are needed for both sports to fill in for injuries, etc. Basketball and Football both use a lightweight ball during play. Although they are the same color, the shape and material for which they are made is different. In both sports the ball is used to score points. In Basketball, the ball is used to shoot a basket and score 2-3 points. In Football, the ball is carried to the end zone to score 6 points. You can say that basketball is a game of ups and football is a game of downs! There is also many differences in Basketball and Football. Basketball is a non-contact sport. Physical contact is considered to be a violation and will cause a foul on the team who made the contact. Whereas, Football is a full contact sport. Physical confrontation, tackles and rough play is expected and required in this sport. Some watch Football for the excitement of the physical aggression of the game. While Basketball is watched for the intense excitement of the scores being made and the closeness of the scores.  Basketball requires no protective equipment since it is considered a non-contact sport. The uniform is simply shorts, sleeveless shirt, and tennis shoes. Football on the other hand requires the use of protective equipment because of the aggressiveness of the sport. Most players wear shoulder pads, hip pads, thigh pads, kneepads, tailbone pad, and a helmet for protection. Some players even wear a rib guard for added protection. Another difference between these two sports is the surfaces they are played on, as well as the elements they are exposed to. Basketball is played indoors on a shiny court approximately a quarter of the size of a football field. While Basketball is typically played indoors, it can also be played outdoors on a concrete court. This is commonly known as street ball. Basketball is enjoyed more due to the fact that its indoors and the climate is controlled. Football is played outdoors on a grass or turf field one hundred yards in length, where you are exposed to all the inclement of weather. Finally, both basketball and football are among the many favorite pastimes today. Both men and women play both sports and both require a certain  amount on physical fitness. These two sports teach self-discipline, help players develop physically, and team work.

Sustainability Assignment Example | Topics and Well Written Essays - 750 words - 1

Sustainability - Assignment Example Sustainable environment not only brings satisfaction to the needs of the current/present generation but also the needs of the future generations Environmental sustainability creates a balance between the varying needs of the changing and growing and changing population and natural resources’ ability to support the growth. With the dynamic nature of the technology, environmental sustainability is fast becoming a priority in many companies nowadays. According to Raghda (2013), many countries have begun to understand the forests, land, open space, agricultural soils, and clean air are important natural resources that must be managed and conserved responsibly. They are fast implementing critical issues on development practices and land use that aims at promoting and preserving their continued availability not only for the present generation but for future generations as well. With sustainable environment, businesses and other stakeholders are beginning to understand that the social, economic, and environmental characteristic of the various things we consume and create is not only measured by their initial costs but also by the benefits and costs. Sustainable environmental practices are vital for smart growth. In order for a business to compete favorably in the global context, it must embrace smart growth. Smart growth offers not only best natural environment but also it provides highest standards of living. Sustainable environment practices play a critical role in our surrounding in addition to preserving opportunities for our future generations. Therefore, the decisions we make now will definitely impact on our future generations. The tourism sector is one that is fast incorporating the concept of sustainable environment. New Zealand for instance, has greatly thrived in the tourism sector due to its continued sustainability

PORTER INDUSTRY ANALYSIS Essay Example | Topics and Well Written Essays - 750 words

PORTER INDUSTRY ANALYSIS - Essay Example In addition, the thirty US retailers have already joined the list of top 250 retail companies worldwide. Farfan (1, 2010) highlighted that the size of US retail industry was between $4 – 4.5 trillion (estimated from sales data) that would surely increase in future when US economy would completely come out of recession. For instance, this industry provides direct and indirect employment to more than 14.5 million US workers. 2. Porter’s Five Forces Model The author would now provide an analysis on Retail Industry of USA by using Porter’s Five Forces model. Each force will be discussed in detail so that the reader could have a clear insight about the scope and business potential in this industry. 2.1 - Bargaining Power of Buyers The bargaining power of customers is medium because they tend to buy price elastic and inelastic products from US retail chains. Indeed, US large scale retail chains such as Wal-Mart, Aldi, Trader Joe’s etc. attract many customers tha t purchase grocery, food and other consumer products (basic necessities) that have highly / relatively inelastic demand. For instance, the customers benefit from these chains because of lower prices in comparison to in-town small retailers. Therefore, the business of US chains will not be affected adversely because they adopt competitive and penetrative pricing strategies. Next, the business of retail companies such as Best Buy, Cost Co, Target, Circuit City etc. selling electronic and computer technology products had declined during 2008 - 2009 due to worst recession that forced the top management to reduce their number of stores and depend heavily on online sales model. Circuit City now solely depends on online sales instead of establishing retail stores across different neighborhoods. The industry analysts expect that sales volume of US retail chains would increase in 2011 because of expected improvement in economy followed by availability of employment opportunities and better p urchasing power. However, if inflation increases then demand for highly price elastic products may reduce significantly, while demand for necessities may remain same or increase amid surge in population (Farfan, 2010) & (Maestri, 2010). 2.2 - Bargaining Power of Suppliers The bargaining power of specific suppliers, especially of food and some electrical / electronic / computer products, is high because the demand for certain necessities and eatables never reduce. However, the bargaining power of suppliers of relatively price elastic products (such as of perfumes, branded clothes, shoes, electronics etc.) is medium because consumer demand for such products is not high due to rising inflation and purchasing power issues. 2.3 - Potential New Entrants The US economy has been coming out of recession and the evidence of which is increase in aggregate sales of US retail industry in 2010 compared to 2009. Nevertheless, the unemployment rate across USA is still 10% and the prevailing retail environment is not feasible for new investors to enter in tough retail market, where existing firms have already been using various strategies to maintain their current market share. In short, the threat for new entrants is low because it is not the ideal time to establish a new retail company (Yahoo Report, 2010). 2.4 - Threats of Substitute Products The

Ownership of Human Tissues Essay Example | Topics and Well Written Essays - 2250 words

Ownership of Human Tissues - Essay Example Similar cases are true for most other possessions. Whatever else a person may possess in this world, notwithstanding, no doubt naturally evident that he or she claims the cells of his or her body. Where else could the idea of possession start, other than with the parts of a substantial corpus that all would perceive as "me"? However, there have been claims and even court cases regarding the issue of ownership of human body tissues. For instance, if part of the patient body is removed and used for research or any other purpose, does the patient still retains the rights to these body parts. If not, how far do his rights of possession extend as concerns his own body parts? This essay will explore the historical and contemporary concept of ownership of human tissues and ethics. The guiding thesis for this essay is that the rights of ownership of human tissues extends to as far as the tissues are within the body1. The essay will explore the law concerning this issue and provide arguments for and against the thesis statement. The concept of property has been legally unclear over many years. The issue gets even more complicated when it comes to the basic question whether people actually own their own bodies. With any legally accepted property, the alleged owner has the right to use the property in any way they please only if the use does not harm others. If so is true, then donated human parts, and organs are still in the possessions of the donor and he, or she has the rights to dictate how they are to be used and/or disposed. However, this is not as simple as it sounds. With the advent of biotechnology, the world has witnessed multiple controversies related to the ownership and use of bits and pieces from human bodies whether alive or not. Human tissues and cells are currently scattered over a wide range of laboratories, sperm

How can California become a more small business friendly state Essay

How can California become a more small business friendly state - Essay Example Whichever the reason, there is the need to enhance the attractiveness of California as a state, towards the small business enterprises. This paper therefore, examines the root causes of California’s low rank in small business friendliness, and the possible ways of enhancing the state’s attractiveness towards the small business enterprises. Fundamentally, the United States was once considered the hub of small businesses but this mantle appears to be shifting away due to the hostile environments of some states to small business people. Perhaps, this is due to lack of proper policies that would encourage many small businesses to thrive in certain states within the U.S. For instance, California has been on the business headlines for the wrong reasons, especially as far as attracting and retaining small businesses is concerned. In the year 2013, the small Business & Entrepreneurship Council (SBC) ranked all the fifty states in the U.S. according to their levels of business friendliness. The results of the survey were astonishing because, California persistently remained at the bottom despite concerted efforts to woo small entrepreneurs into the state. Definitely, it is important to fist examine the eligibility criteria for small businesses in the United States and how some states have enforced this policy to their advantage. Intrinsically, there are certain requirements that businesses seeking certification in the United States must meet. The first requirement is that all small businesses must be operated and owned independently without any interference whatsoever from the government or any other interest group. Of course, the fact that it is a small business only means that such an enterprise should not dominate over other enterprises in the build of interest. More specifically, any small business seeking certification in California must have its main offices situated in California. Of course, this is a requisite

Shakespeare's Sonnet 73 Essay Example | Topics and Well Written Essays - 750 words

Shakespeare's Sonnet 73 - Essay Example The first two metaphors refer to cyclical events: the speaker compares his old age to winter (1) and to twilight (5). The decrease in length of time – from a year to a day – has often been commented on as reflecting the speaker's gradual acceptance of his own death, but an equally valid interpretation is that neither of these metaphors appropriately address the finality of dying. Winter takes place not just at the end of the year, but also at its beginning: the Christian notion of an afterlife comes across at full strength, along with hints that even if the speaker does believe in a life after death, they do not fully realize that such a life would be far removed from an earthly one. The use of twilight as a metaphor does represent an evolving acceptance of the end of life, as 'twilight' refers specifically to the end of the day. It does, however, have a twin in dawn, and is also not a true ending because it is part of a cyclical event. It is only in the final quatrain, which portrays a â€Å"fire† (9), that the speaker comes to realize the extent of their own mortality. Although other fires will no doubt exist in the future, each fire is an entity of itself, feeding so voraciously off its own nourishment that it gutters out. The fire is not cyclical, and offers little hope of returning to life, just like the speaker. All of the metaphors use very sensory imagery to portray their meanings. The speaker draws attention to the visual, invoking a picture of a young and old man standing opposite one another, as the old intones that â€Å"thou mayst in me behold† (1) the winter of life; â€Å"In me thou seest† (5) the twilight of life; and â€Å"In me thou se'est† (9) a dying fire. It is a very visible poem, but this is not the only sense with which Shakespeare plays. The evocation of â€Å"Bare ruin'd choirs† (4) creates a vacancy of sound, the ringing silence that occurs once the echoes of a song have dissipated; a f eeling of shivering cold emanates from â€Å"those boughs which shake against the cold† (3). The final two metaphors conjure forth a sense of darkness, a tunnel which draws one imperceptibly into the â€Å"black night [which] doth take away† (7), hampering the visual images from the earlier part of the poem. The reader is overwhelmed with sensory experience. The final couplet of the sonnet draws on the strong manipulations of time and one's senses to impress the reader with the deep significance of the multi-layered command. The speaker makes reference to the visual imagery of the earlier metaphors with â€Å"This thou perceivest† (13); he also asks the listener to love with more intensity, given his own decrepitude and the listener's own similar fate. Calling upon his own, shortened time, and the extended time of bodily decay of â€Å"thou† (1, 5, 9, 13), the speaker imbues his sparse words with multiple intentions in order to make the most out of the so nnet. The line â€Å"To love that well which thou must leave ere long† (14) asks the listener to love the speaker, whose time on this earth is limited, and to love their own youth before ageing takes them. The speaker's own horror of old age is tinged with fear that their younger companion is not enjoying

The Prisoner's Dilemma by Stephen Chapman Essay Example | Topics and Well Written Essays - 250 words

The Prisoner's Dilemma by Stephen Chapman - Essay Example Inconsistency in the degree of the penalty, overcrowding in prisons, outbreaks of diseases such as tuberculosis and hepatitis, unsanitary conditions, poor and inadequate medical care and prison violence are aptly discussed as some of the indicators of these failures. Specific details and statistics are used and thereby differentiating Chapman’s work from a mere conjecture. This quality makes Chapman’s work and assertions compelling and authentic. One of the factors that make Chapman’s work an effective argument is the use of contrasts or comparisons. For instance, Chapman contrasts the penal system in the Islamic world and the US. While Chapman covertly admits that the use of punishment as prescribed in the Koran and Islamic traditions seems somewhat archaic, he shows that it works fully well in ensuring deterrence. For instance, one with an amputated limb is openly known to have stolen and will harbor very strong compunctions towards any wrongdoing. On the other hand is the American penal system which is totally ineffective in fostering the purposes of criminal justice system. An apt example of a prison in Tennessee with a capacity of 806 but houses 2,300 inmates makes Chapman’s argument totally effective. While a habitual offender in Kentucky can be given a life sentence, his counterpart in California can be granted only 12 years, as is seen in the case of George Jackson. The matter is not any better when the issue of parole is introduced in the discussion.

American Slavery Essay Example | Topics and Well Written Essays - 500 words

American Slavery - Essay Example In fact, slavery was for economic factors since the English settler required slaves to provide labor in their huge farms. The colonialists continually lured the many laborers to provide labor and sometimes, were forced to compel them to work forcefully (Morgan, 149). For some reasons, many believed that the decreasing populace and the need for a labor force compelled the white people to believe that African slaves were the most effective in provision of labor force. During the 1680s through to the 17th century, the population of the indentured servants declined and the need for more labor force was required for the huge tobacco plantations. To the farmers or tobacco planters, slavery was the ideal labor because it was cheap was of solving the shortage of labor. Planters had an abundance of land while suffered losses because they lacked laborers. Nonetheless, the status of the slave was predetermined by the material conditions of the slave life. During the early colonial period, both indentured servants and slaves got better treatments than the black slaves. The also belonged to the poorest ranks in the society, thus; they barely enjoyed greater freedoms. As any of the aspects of the history regarding slavery, the dynamics of urban existence for the enslaved went from one region to another between historical periods. Many colonies such as the Northern colony and low country such as Carolinas began moving from cities to the countryside, thus; focusing more on agricultural production, in the lower valley of Mississippi. For example in the 1763, a quarter of the black populace of Louisiana resided on small tracks in distinct near the city of New Orleans. Nonetheless, the circumstances were to be altered in subsequent periods. In the late 1700 and 1800, the slavery was beginning its state of decay as some of its founders had hoped. This is justified by the fact that in 1860, roughly 140,000 slaves had

Corporate crime Essay Example | Topics and Well Written Essays - 2000 words

Corporate crime - Essay Example Corporate crime does not only include in its definition the crimes of tax evasion and the embezzlement of funds. It is a vast concept encompassing crimes ranging from threats posed to human health and safety to threats posed to the environment by the activities of the corporation. A corporation is liable if it does not take reasonable measures to prevent pollution of any kind (Tombs, 2008, p. 20). Corporate crime has been defined to mean two things; the illegal conduct of people of high social status who use their power as a means of breaking the law (Sutherland 1949) or the illegal conduct of a corporate personality (Braithwaite 1984, p. 6). Work related harm is the most common type of corporate crime (Farley, 1987); it is the one most commonly given attention (James 2006, p. 205). People still fall victim to corporate crime in their workplaces and this is because of the omission nature of these crimes. No one notices the lack of some safety devices in a tool until he is involved in an accident of sorts. Many victims of corporate crime are not aware of the liability of a corporation when they get injured. When it comes to work related harm, some workers find a way of explaining their injuries whereas some may be concerned of their work future in the event of seeking redress. Work related harm is widespread and one can easily find many instances of it in the daily life. For example, Westray explosion that took place in 1992 and killed 26 miners got much hype in the media however media was unable to expose the truth of powerful corporations and the corporate crime was swept under the rugs. McMullan (2006, p. 905) analyzing the issue said that â€Å"the absence in the presence of these varied truth-telling exercises was a social vocabulary of corporate crime. This absence marked the limit of the presss ability to tell the truth to powerful corporate and state interests, the place where their

Blood Diamond Essay Example for Free

Blood Diamond Essay Africa was known as â€Å"The Dark Continent† during the Victorian Era, believed by Europeans to be a land where even the slightest trace of civilization tends to collapse under madness and savagery. It seems especially common for Europeans to assume that anyone who ventures into Africa would then sink into an irrevocable state of delirium. Such notion was amplified by Joseph Conrad, who, in Heart of Darkness, took Africa as a land so free from moral restraints that no civility could stand from being pulverized by its darkness. Blood Diamond, dating a hundred years after Heart of Darkness, presents a different view. Although the film seems to faithfully support the conventional view of Africa as a place that forces its inhabitants into madness, a closer examination of Blood Diamond shows that, quite the opposite of depicting Africa as The Dark Continent, the film actually rebuts the view by emphasizing the underlying grace of the land. Blood Diamond sends out the message that rather then being the other way around, it is the colonizers of Africa who are forcing the continent into its present state of violence and madness. Through contrasting between parts of Africa with assorted degrees of western influence, director Edward Zwick shows that Africa without colonization would be a land of peace and grace. This contrast is established between the depiction of an RUF (Revolutionary United Front) headquarters and an elusive school that lies within the immutable jungles of Africa. Zwick uses costume to represent western ideals brought to Africa through colonization when portraying the RUF headquarters. When Danny Archer first gets off the plane to do business with Commander Zero, the audience is introduced to a group of African teenagers dressed in shockingly familiar looking attires. Indeed Captain Rambo, a member of the RUF, is dressed in no way different from any North American boy. His clothing without doubt emulates the fashion of North American hip-hop generation. His wide sunglasses, baggy pants, and chain necklace all too well indicate western influence. It is only when he holds up a gun that the audience senses a strong odour of irony. The gangster image that prevails this RUF headquarters contrasts with a peaceful African community in the midst of the jungle, a community in which the effect of colonization is less apparent. In fact, Zwick speaks of this community as an â€Å"island of sanity†. The term â€Å"island† denotes not only a sense of isolation from the atrocity of the surrounding world, but also a sense of isolation from western influence. It is within this community that a group of child soldiers are carefully returned to life. Of these two African communities, the one that displays a crave for western ideals is the one that rears violence and madness, whereas the primitive jungle described as the very medium of suffocation in Heart of Darkness becomes the place where sanity is restored. Through contrasting between a world greatly influenced by colonization and a world that is not yet penetrable to its grasp, Blood Diamond clearly conveys the idea that it is the white people who are jeopardizing Africa’s graceful soul with their intrusion, and it is the colonizers of Africa who are ultimately responsible for any violence seen there today. Zwick also uses various types of shots to establish Africa as a graceful land. Although scenes of RUF troops committing heinous violence are omnipresent in Blood Diamond, Zwick does not forget to show what Africa was like before war and colonization. The use of master shots often precedes any scenes of violence in the film to constantly remind the audience of the majestic panorama of Africa. Shots of grand canyons, peaceful sunset, and misty cities again and again take the audience’ breath away. These shots are images of Africa entirely different from those underscoring problems of poverty and hunger commonly seen in media, thereby are all the more shocking. It is indeed hard for one to find a trace of savagery or madness in this landscape. Without these shots, one would laugh with an air dismissal when Dia says to his father â€Å"teacher says our country (Sierra Leone) was built to be an utopia†. But with these breathtaking images, the audience cannot help but to ruminate over Dia’s belief that â€Å"when the war is over, our country will become a paradise. Apart from using master shots, Blood Diamond also employs wide shots to convey similar ideas. The film opens with a wide shot of fishermen working against sunrise. In the shot, the black silhouettes moving quietly yet arduously against the breaking dawn of the sky effectively convey a sense of peace. By integrating various types of shots into the content of the film in a meaningful manner, Zwick successfully delivers his desire to show what Africa was like before colonization. These shots are key to establishing Africa as a land of peace before its colonizer’s arrival. Zwick also conveys the idea that it is the Europeans who are responsible Africa’s present chaotic state by probing the different meanings of diamond in Africa and in Europe. A character responsible for this layer of the film is a sadistic RUF mine general– General Poison. Following after the priceless diamond like an animal after the smell of carcass, General Poison is depicted as the very heart of distortion and madness throughout the film. In the prison scene, Zwick’s use of lighting and colour effectively turns General Poison into the icon of animosity similar to that described in Heart of Darkness. The prison scene is dominated by a sickly luscious combination of brown, green, and red, creating a canvas that is hunted by greed and fear. Here, Zwick plays around with the employment of fluorescence light to give General Posion the aura of a mad dog as he barks at Solomon Vandy. Yet General Poison reveals something rather astonishing near the end– he craves for that diamond not because of greed, like the diamond dealers in London, but because he wants to escape his own cruelty. â€Å"You think I am a devil, but it is only because I have been in hell. I want to get out, and you will help me†. This is what the general says to Solomon, and the audience learns that he too is a prisoner suffering from the effects of colonization. General Poison craves for that priceless diamond not because of the wealth it shall bring, but because it is his only ticket out. As soon as this is revealed, the audience learns that his devilish behaviour is not the result of his native instinct; rather, it is the result of having to cope with the values of white men. It is white people, the colonizers, who are forcing him into madness. Suffocated by the atrocity of colonization, he must act cruelly to free himself from his own madness. This internal irony shows that Africa is not a continent with the natural tendency to drive its inhabitants into madness; rather, the madness seen in the film is only the result of Africans trying to cope with the values of their colonizers. In Blood Diamond, Zwick effectively combines style and content to show that Africa is not a continent of darkness and savagery; rather, the moral dilapidation seen there today is the result of colonization. Indeed instead of pushing those who venture into its land beyond the boundaries of civilization, Africa is itself a prisoner and a sufferer. It is with productions like Blood Diamond that the images outlined in Heart of Darkness become increasingly relegated from the status of a journal to that of a fiction. It is with productions like Blood Diamond that the truth about Africa is slowly revealed. In a way, Blood Diamond has given Africa a testimony of its grace that is rather long overdue.

Aetiology and Pathophysiology of Heart Failure

Aetiology and Pathophysiology of Heart Failure Rachel Corston-Jackson Heart Failure The heart is a diverse organ and the diseases associated with it are caused by many different organs when they become dysfunctional or diseased. It is for this reason that heart failure is more diverse than just the stopping or failure of the heart as there are many types and causes of heart failure. Therefore, this essay will discuss the subject heart failure in the human body by addressing its aetiology and pathophysiology, the signs and symptoms associated with it, as well as the risk factors and causal agents linked to heart failure, and lastly, the relevant tests and treatment options available to heart failure patients to improve their quality of life. Aetiology: Heart failure, sometimes called congestive heart failure, refers to when the heart isnt pumping blood as well as it should (American Heart Association, 2014). It is a chronic disease characterised by the failure of the heart as a pump and is the result of any structural or functional cardiac disorders (Butler, 2012). This doesnt mean that the heart stops beating, however, the American Heart Association (2014) warns that heart failure can get worse if its not treated. The heart does not stop altogether but keeps working, despite the fact that the demands of blood and oxygen of the heart and body far exceed supply (Butler, 2012). This is caused a variety of disorders such as coronary artery disease, heart attacks, cardiomyopathy, and congenital birth defects (Butler, 2012). Coronary artery disease (CAD), as stated by Butler (2012) is a disease characterised by a narrowing or blockage of the arteries which restricts blood and oxygen supply to the heart, resulting in a reduced preload in the ventricles and reduced ventricular stretch. When low ventricular stretch occurs it results in a decreased force of cardiac contraction and a low stroke volume. The effects of low stroke volume include low blood pressure and can lead to the body’s organs and tissues becoming deprived of adequate oxygen and nutrients which may cause the body to go into a state of shock. The second cardiovascular disorder which can cause heart failure is a heart attack. A heart attack according to the Heart Foundation (2015) occurs when ‘a coronary artery becomes suddenly blocked, stopping the flow of blood to the heart muscle’. Damage to the heart muscle occurs during a heart attack, and becomes scarred, the damaged area does not function properly, resulting in a reduced cardiac output and low blood pressure. When this happens the heart compensates by undergoing a remodelling process where it changes in size, shape or structure, and according to Butler (2012) the remodelling is more likely to occur in the left ventricle as it has a thicker muscle mass. The third form of heart failure mentioned above is cardiomyopathy, which is caused by infections, alcohol abuse, or pregnancy and is characterised by damage to the heart muscle. The type of cardiomyopathy which presents during pregnancy is called peripartum cardiomyopathy (Demir, Tufenk, Karakaya, Akilli, Kanadas, 2013). It is a form of dilated cardiomyopathy and involves systolic dysfunction of the heart. Onset is usually around the last month of pregnancy and five months postpartum, hence the name. One common symptom of peripartum cardiomyopathy is sinus tachycardia which according to Demir et al. (2013) can be treated with a drug called Ivabradine. This brings me to the next section which is the pathophysiology of heart failure. Pathophysiology: Heart failure is a complex problem and is characterised by many signs and symptoms. Symptoms include; shortness of breath, orthopnoea, paroxysmal nocturnal dyspnoea, fatigue, reduced ability to exercise, peripheral oedema, loss of appetite and more (Nicholson, 2014). Signs include; Tachycardia, tachypnoea, an abnormal pulse, and displaced apex beat, third heart sounds, a raised jugular venous pressure, lung crepitation, weight changes, hepatomegaly and more (Nicholson, 2014). The common symptoms which will be focused on here include shortness of breath (S.O.B), paroxysmal nocturnal dyspnoea, fatigue, and a lack of appetite (Butler, 2012). The American Heart Association (2014) states that S.O.B during activity, at rest, or while sleeping, can have a sudden onset, often causing the patient to wake. They describe S.O.B as being caused by the blood when it backs up in the pulmonary veins because the heart cant keep up with the supply. The result is stated to be that the kidneys develop a reduced capacity to dispose of sodium and water, and that excess fluid leaks into the lungs causing a pulmonary oedema and around the lungs causing pleural effusion. The clinical sign which indicates that this has occurred, aside from S.O.B, is the presence of lung crepitations (Butler, 2012). A lung crepitation, according to Butler, is a crackling sound produced during inhalation and exhalation due to fluid accumulation inside the lungs and predominantly occurs in the lower lung fields. The American Heart Association states that peripheral oedemas can also occur as a result of the venous blood backing up and is characterised by swelling in the ankles, feet and abdomen resulting in ill-fitting shoes and weight gain due to the excess fluid accumulation. The build-up of fluid which causes S.O.B also leads to paroxysmal nocturnal dyspnoea (PND) (Butler, 2012; Nicholson, 2014). PND usually occurs at night, according to the American Heart Association, and is characterised by sudden awakening from sleep after only a few hours, with a feeling of breathlessness, suffocation and severe anxiety. On chest auscultation, the bronchospasm associated with a heart failure exacerbation can be difficult to distinguish from an acute asthma exacerbation (Dumitru Baker, 2014). Other symptoms of heart failure included fatigue. Fatigue and weakness according to Dumitru Baker (2014) are often accompanied by a feeling of leaden limbs and are generally related to poor perfusion of the skeletal muscles in patients with a lowered cardiac output. Essentially the heart produces a decreased volume of blood and cannot meet the needs of body tissues so the body diverts blood away from less vital organs, particularly muscles in the limbs, and sends it to the heart and brain (American Heart Association, 2014). The American Heart Association (2014) and Nicholson (2014) both link this diversion of blood to vital organs to the loss of appetite and feelings of nausea often experienced by people with heart failure due to the fact that the digestive system receives less blood and cannot function correctly. The common signs that will be discussed here are hepatomegaly, third heart sounds, tachycardia and a displaced apex beat. Hepatomegaly, an enlargement of the liver which can occur with right heart failure (Nicholson, 2014), and is caused by the blood backing up from the heart into the inferior vena cava, such congestion increases pressure in the inferior vena cava and other veins that carry blood to it, including the hepatic veins (Orfanidis, 2013).Once this occurs the pressure may build to a point where the liver becomes engorged with blood and malfunctions. The common symptoms of hepatomegaly are nausea, abdominal pain or fullness, swelling of the feet and legs, and shortness of breath, all of which are also seen in heart failure (Butler, 2012). The third heart sound (S3) is a low-pitched sound that occurs when the ventricles fill rapidly and is one of the more specific signs of heart failure and auscultating to determine the presence of it can help healthcare professionals to diagnose heart failure (Santhosh, 2009). S3 is commonly present in conjunction with tachycardia, which is a high resting heart rate and is common as a haemodynamic compensatory response (Nicholson, 2014). The final sign of heart failure listed above is a displaced apex beat. A displaced apex beat means ‘the point of maximal impulse on the precordium can be displaced down and to the left laterally and commonly occurs when the heart is dilated (Nicholson, 2014, p. 33)’. Each sign and symptom of heart failure is linked to a causal agent such as a previous history of Myocardial Infarctions (MI). Risk factors/causal agents: The term ‘heart failure’ includes many conditions and disease, thus it has many causal agents including; Family history, narrowed arteries, high blood pressure, coronary artery disease, myocardial infarctions, valve disorders, peripartum, ischemic heart disease, diabetes, obesity, kidney disease, hypothyroidism, toxins (alcohol), and infection (Butler, 2012; Nicholson, 2014). The causal agents which will be discussed here are narrowed arteries, high blood pressure, obesity, diabetes and infection. Family history is an important indicator of increased risk in relation to heart failure, it is however not to be considered on its own but in relation to other risk factors such as narrowed arteries (Goldberg, 2014). Narrowed arteries can refer to vasoconstriction or atherosclerosis. Atherosclerosis is a plaque formation is medium or large sized arteries in response to damage of the tunica intima (National Health Council, 2014). These plaque formations cause increased resistance to laminar blood flow resulting in turbulent flow and high blood pressure (Foss Farine, 2013). Blood pressure alone is characterised as the force exerted on blood vessel walls by a volume of blood as it passes through (Heart Foundation, Blood Pressure, 2010). High blood pressure on the other hand is known as hypertension, and is defined by the Heart Foundation (2010) as chronically elevated blood pressure resulting in stain on the heart and blood vessels. Hypertension is visually manifested by jugular venous distention on the right side of the neck (Nicholson, 2014). Foss Farine (2013) state that the elevated blood pressure is detected in the blood vessels by baroreceptors located in the carotid sinus and aortic arch. The baroreceptors are said to then stimulate vasomotor nerves to increase the diameter of the blood vessels to increase blood flow and reduce blood pressure. Another cause of high blood pressure is obesity. This is due to the fact that overweight or obese people have a greater the volume of tissue and fat that requires a constant blood supply, this results in an increase in blood vessel length (Foss Farine, 2013). Foss Farine (2013) state that the longer the blood vessels become the more distance the blood will have to travel which increases the resistance, the body will compensate for this by increasing the blood pressure throughout the body by increasing the stroke volume of the heart. This increase in blood pressure is to ensure both adequate blood supply to all blood vessels and adequate venous return. If the high weight threshold is maintained then high blood pressure will continue, causing hypertension and heart strain (Heart Foundation, Blood Pressure, 2010). A second effect that obesity can have on the heart is diabetes mellitus. Diabetes is a disorder of the metabolism where the glucose produced from the breakdown of food is no effectively absorbed into the cells for fuel. Diabetes is characterised by an inadequate production of the hormone called insulin which is produced in the pancreas and must be present to allow glucose to enter the cells (Goldberg, 2014). When insulin production is low the glucose remains in the blood and has many effects, such as increasing the susceptibility to infection (Foss Farine, 2013). The long term effects of low insulin and high glucose levels in the blood include atherosclerosis, which is an increase in deposits of fatty materials on the insides of the blood vessel walls (Goldberg, 2014). These deposits affect blood flow by reducing the diameter of the blood vessels and raising blood pressure, increasing the chance of clogging and hardening of blood vessels (Goldberg, 2014). Relevant tests: There are many tests which can help determine if a patient has heart failure or is at risk, such as; checking blood pressure, chest x-rays, blood tests, 12-lead electrocardiogram and respiratory function tests. Checking blood pressure regularly is part of a standard visit to the doctor or nurse, because it helps to establish a pattern of high, normal or low blood pressure. Long term high blood pressure has been linked to heart strain, and in conjunction with other health issues such as atherosclerosis can result in heart failure. (Heart Foundation, Blood Pressure, 2010). Another test which can contribute to the diagnosis of heart failure is a chest x-ray. Chest x-rays may be performed to look for signs of a pulmonary oedema which can cause symptoms such as S.O.B and paroxysmal nocturnal dyspnoea (Butler, 2012). A pulmonary oedema is commonly caused by a disrupted flow of blood to and from the heart. Respiratory function tests are also performed, to exclude respiratory causes for dyspnoea, such as asthma and chronic obstructive pulmonary disease (COPD) (Butler, 2012). Another direct test of the heart is via a 12-lead electrocardiogram (ECG), the results of an ECG may show evidence of left or right ventricular hypertrophy, CHD, or arrhythmias commonly associated with heart failure such as atrial fibrillation (Butler, 2012). If no abnormality is present then the patient is unlikely to have heart failure (Nicholson, 2014). Further tests for signs of heart failure include blood tests for glucose (Butler, 2012; Nicholson, 2014). Checking glucose levels can be performed at home and is a vital component in the management of diabetes because if the blood glucose level remains high it can lead to atherosclerosis, and later, heart failure. High glucose levels are managed by first testing the blood then administering the appropriate amount of insulin to help absorption of the glucose into the cells and thus lower the blood glucose levels. Treatment strategy: Education on self-management strategies is a vital aspect of patient empowerment and care both at hospital and in their own home (Cockayne, Pattenden, Worthy, Richardson, lewin, 2014). Heart failure patients require education how they can manage their symptoms and to ensure they can recognise the warning sign associated with acute situations (Nicholson, 2014). Patient education commonly includes information on how to maintain good control of comorbid conditions such as diabetes. Control of diabetes at home begins with the monitoring blood glucose levels and commonly results in injecting oneself with insulin (Goldberg, 2014). Cockayne et al. (2014) state that ensuring patients understand the importance of adhering to the medication regime designed for their optimal health is a vital part of patient education. Another important aspect of patient education and self-management is providing an explanation on how to improve health habits and adopt a healthier lifestyle (Nicholson, 2014). The most commonly required lifestyle change to improve health outlooks for patients is to advise that they limit any consumption of alcohol and tobacco smoke as both produce detrimental effects on the heart, such as, causing pulmonary blockages and narrowing of airways, which will affect the oxygen supply to the blood, tissues and organs (Nicholson, 2014). Other important lifestyle changes according to Nicholson (2014) and Butler (2012) include advice on losing weight if the patient is obese, because obesity results in long, narrow blood vessels and high blood pressure which increases the patient’s risk of heart failure. The management of weight for patients with heart failure includes recommendations for specific dietary changes such as a low sodium intake or a low refined sugar intake (Butler, 2012). It may also include guidelines for increased daily exercise which is shown to have positive effects on heart failure symptoms according to Nicholson. Butler (2012) states that for women there is another important lifestyle factor to consider in the self-management of heart failure symptoms, the use of contraception. Contraception is important for women who experience heart failure and its symptoms because if a woman with heart failure were to become pregnant it would increase her risk of heart failure and morbidity during pregnancy and birth. The use of pharmacology in the management and treatment of heart failure symptoms is multifaceted. The use of angiotensin-converting enzyme (ACE) inhibitors is said to be one of the most valuable drug therapies in heart failure according to Butler and is intended to decrease the effects of compensatory mechanisms which are maladaptive so as to improve heart failure symptoms and increase the rate of survival, particularly when taken in conjunction with beta-blockers. Beta-blockers work by reducing heart rate and the myocardial oxygen demand (Nicholson, 2014). The use of ACE inhibitors means that it is important to closely monitor the blood chemistry of the patient, and that the side effects are commonly limited to a dry, persistent cough (Butler, 2012). If the patient cannot tolerate ACE inhibitors due to the dry, persistent cough then the use of angiotensin-II receptor blockers (ARBs) will be considered as this drug has similar properties to the ACE inhibitor and will also require th e monitoring of blood chemistry. (Butler, 2012). Other pharmacological treatments include the use of vasodilators and diuretics. Vasodilators are used to improve cardiac output and often used in cases of heart failure where the patient cannot tolerate ACE inhibitors or ARBs (Butler, 2012). Diuretics are used to increase fluid loss in order to reduce the size and occurrence of peripheral oedemas and pulmonary oedemas, resulting in a reduced level of breathlessness (Nicholson, 2014). The last treatment option to be discussed here is the use of device therapy. Device therapy as stated by Butler (2012) refers to an implantable cardiac defibrillator (ICD) and a biventricular pacemaker. Biventricular pacemakers are implanted to restore ventricular synchrony and reduce symptoms in the event ventricular failure. ICDs on the other hand addresses the problem of cardiac death by delivering an electric shock to the heart to restore normal rhythm and function. In conclusion, heart failure is a complex and multifaceted health problem which encompasses many heart problems like coronary artery disease, heart attacks and cardiomyopathy. Because heart failure is such a large problem it has many symptoms including S.O.B, fatigue and oedemas, and also many signs like tachycardia and lung crepitation. Each sign and symptom of heart failure is associated with a causal agent or risk factor such as hypertension in relation to obesity and diabetes. Heart failure cannot be cured, however the symptoms can be managed through patient education and self-management, pharmacology, and as a last resort, device therapy. 1 | Page

Case Study Russell Hobbs Marketing Essay

Case Study Russell Hobbs Marketing Essay Now a day in this business word everyone wants to be a global company. To expend the business in a new area this module (International marketing strategy) help us to make a clear view how to enter a new market and what criteria have to follow to be successful in international market. By following these organizations can achieve the position within a short possible time. It may be valuable for the organization and also easier for them to understand the facts what they are doing, what they need to do. So they need to develop a strategy what tell them how they can enter in a new market and what the need to change or develop to be successful in foreign market. Because of the competitive business world and economic developments organizations always try to capture the market. And they always look for a new place to do business that increase their business profit. In here I am going to examine the new market environment, market mix strategy and strategy for entering in a new market for Russell Hobbs. This module will help a lot to examine the new market environment, mix strategy and how to enter in a new market. About Russell Hobbs: Russell Hobbs ltd is a UK based private company established in 1952 by Bill Russell and Peter Hobbs. In 1952, they designed the worlds first automatic coffee percolator, the CP1.(  About us  Official Russell Hobbs website) Russell Hobbs has been tantamount with quality, style and innovation for the kitchen and home for over fifty years. The brand led the way by introducing products which offer real consumer reimbursement and technological advancements to make life in the home easier and more enjoyable.   Throughout the decades, in kettles and toasters manufacturing they took the No 1 place, and today they admitted themselves as a leading brand in this area. With this superior track record and legacy, they have since become a leading brand in  irons, food preparation and now floor care. And they extend their business in other markets, such as heating, cookware and bake ware. (http://www.russellhobbs.co.uk/about/#1) Today Russell Hobbs boasts an extraordinary product portfolio and is continuing to develop into new categories. From kettles  and toasters to cooking, cleaning and garment care, each and every product is intended with the consumer in mind to offer the decisive in performance, practicality, ease of use and style.( http://www.russellhobbs.co.uk/about/#1) The name of Russell Hobbs recognised as a leading small kitchen appliance brand in the UK by nine out of ten consumers and has won many awards and product accreditations by leading institutes and organisations. From day one the company was always in profit. It because of the understanding capability of customer needs and demand. And also the new product innovation through introducing new technology their products are always successful in the market. From last 50 years they are the leading kettle maker in Great Britain. And from the foundation of their business they always try to make product which is easy to use and more appealing to their customers. Selection of international market: Selection of foreign market is one of the basic and important factors to launch a product for any company, so the choice of mode of entering in a foreign market is another major issue by which now a days international businesses must tussle. To select an international market company have to understand the business environment of that country it will help them to be successful in foreign market. As per my interest I am going to choose Bangladesh as a foreign market and UK based company Russell Hobbs ltd. is the host country. I am going to choose Kettle one of the best product of Russell Hobbs ltd. So, to do business in Bangladesh its market environment is more feasible. To justify this comment, I am going to use an analytical process that called PESTLE analysis. It will give us a clear idea that the environment of Bangladesh is feasible or not to do business for Russell Hobbs ltd. PESTLE analysis: PESTLE ECONOMICAL SOCIOLOAGICAL TECHNOLOGICAL LEGAL POLITICAL ENVIRONMENTAL A PESTLE analysis is a useful tool for understanding the big picture of the environment in which an organisation is operating. Specifically for understanding risks associated with market (the need for a product or service) growth or decline PESTLE analysis is useful tool, and as such the position, potential and direction for an individual business or organisation.   Political: Bangladesh is a  unitary state  and  governmental democracy. (Constitution of Bangladesh. Parliament.gov.bd. Retrieved 2010-11-28.) In here direct elections took place every five years for the  unicameral  parliament known as  Jatiya Sangsad. Aged 18 or over, can vote to choose a democracies government. The President is the head of state but mainly a ceremonial post elected by the parliament. There are two  major parties  in Bangladesh. They are the  Bangladesh Awami League  and the  Bangladesh Nationalist Party  (BNP). Student politics is particularly strong in Bangladesh, a bequest from the liberation movement period. Almost all parties have exceedingly active student wings, and student leaders have been elected to the Parliament. In the last few years has been consistently good. Bangladesh has most astutely and foresightedly chosen to set up itself as a secular democracy.( BY- Ishtiaq Ahmed, http://www.defence.pk/forums/bangladesh-defence/71487-view-political-economy-bangladesh-ishtiaq-ahmed.html) Economical: Since her independence in 1971, Bangladesh has made significant strides in her economic sector. Although the economy has improved vastly in the 1990s, in the area of foreign trade in South Asian region Bangladesh still suffers a lot. Bangladesh has made some development improving the climate for foreign investors and liberalizing the capital markets; for example, it has negotiated with foreign firms for oil and gas exploration, better countrywide supply of cooking gas, and the construction of natural gas pipelines and power stations. Progress on other economic reforms has been halting because of opposition from the system of government, public sector unions, and other vested interest groups. Bangladesh has seen a remarkable increase in  foreign direct investment. A number of  multinational corporations  and local big business houses such as  Beximco,  Square,  Akij Group,  Ispahani,  Navana Group,  Transcom Group,  Habib Group,  KDS Group,  Dragon Group  and multinationals such as  Unocal Corporation  and  Chevron, have already made a major investment, with the natural gas sector being a main concern. Fiscal Year Total Export Total Import Foreign Remittance Earnings 2007-2008 $14.11b $25.205b $8.9b 2008-2009 $15.56b $22.00b+ $9.68b 2009-2010(Set Target) $17.6b N/A $10.87b Bangladeshs textile industry, which includes knitwear and ready-made garments by the side of with specialized textile products, this area is considered as the nations number one export earner, accounting for 80% of Bangladeshs exports of $15.56 billion in 2009.(Sandeep Mahajan, Bangladesh: Strategy for Sustained Growth, Poverty Reduction and Economic Management Network, World Bank (July 26, 2007). Web.worldbank.org. Retrieved 2010-07-03)  Bangladesh considered as 3rd in world textile exports behind Turkey, another low volume exporter, and China which exported $120.1 billion worth of textiles in 2009. The industry employs almost 3.5 million workers in this country. Till date current exports have doubled since 2004. The economy of Bangladesh is constituted by that of a developing country. ( Population Division dourboyz.com. 2010. Retrieved, 03-12-03-2010.) Its per in 2008 was est. US$1,500 (adjusted by purchasing power parity). Bangladesh ranked as the 48th largest economy in the world in 2009, (According to the International Monetary Fund) with a gross domestic product of US$256 billion. Over the past few years the economy has grown at the rate of 6.7% p.a. Sociological: Bangladesh is the most densely populated no island nation in the world. With approximately 125 million inhabitants living in an area of 55,813 square miles, there are about 2,240 persons per square mile. The majority of the population (98 percent) is Bengali, with 2 percent belonging to tribal or other non-Bengali groups. Approximately 83 percent of the population is Muslim, 16 percent is Hindu, and 1 percent is Buddhist, Christian, or other. Annual population growth rate is at about 2 percent. (http://www.everyculture.com/A-Bo/Bangladesh.html) Bangladesh has a number of excellent universities in its largest urban areas that offer both undergraduate through post-graduate degrees. The most prominent universities, most of which are state supported, include: Dhaka University, Rajshahi University, Chittagong University, Jahngirnagar University, Bangladesh University of Engineering and Technology, and Bangladesh Agricultural University. Now days in Bangladesh there are a number of good private universities that provides world class education as well. Technology: The need for faster technological development is gradually more felt in Bangladesh. Development plans of Bangladesh have emphasized science and technological research to develop technologies through espousal of imported technology as well as development of aboriginal technologies. As the country is heavily dependent on imported technologies, proper planning is required for its effective transfer through acquisition, absorption and adoption.   Government has been formulated and adopted new science and technology policy. It has laid down the directions for S and T activities and research, institutional and manpower development, dissemination and documentation facilities.   Legal: LEGAL SYSTEM III.C.1. Common Law System The legal system of Bangladesh is based on a common law system. On the other hand, unlike other common law jurisdictions, Bangladeshs Supreme Court has the power to not only construe laws made by the Parliament but to also declare them null and void and enforce fundamental rights of the citizens. Although founded on the English common law system, the laws of Bangladesh take a statutory form which are enacted by the legislature and interpreted by the higher courts. The govt. regulations or the legal condition of Bangladesh is also not a big obstacle at starting new business or to launch new product. But in terms of introducing new consumer product, a company must obtain the approval of BSTI (Bangladesh Standard Testing Institute). So to launch a product the company must obtain BSTI approval. FOREIGN INVESTMENT INCENTIVES IV.A. General Incentives for Foreign Investment The government has been keen in promoting foreign investment and continues in its efforts to attract such investment as a means of alleviating the economy. In addition, the government has liberalised the industrial and investment policies in recent years by reducing interfering control over private investment. Investment Incentives: Tax Exemptions: Generally 5 to 7 years. However, for power generation exemption is allowed for 15 years. Duty: No import duty for export oriented industry. For other industry it is at 5% ad valorem. Tax Law: Double taxation can be avoided in case of foreign investors on the basis of bilateral agreements. Exemption of income tax up to 3 years for the expatriate employees in industries specified in the relevant schedule of Income Tax ordinance. Remittance: Facilities for full repatriation of invested capital, profit and dividend. Exit: An investor can wind up an investment either through a decision of the AGM or EGM. Once a foreign investor completes the formalities to exit the country, he or she can repatriate the sales proceeds after securing proper authorization from the central bank. Ownership: Foreign investors can set up ventures which are either wholly owned or in collaboration with a local partner. (www.lexmundi.com/images/lexmundi/PDF/guide_bangla.pdf) Environment: Environment of Bangladesh is more feasible. Though, Bangladesh is a central point of reference for the inequality of climate change. Its per capita energy utilization is the equal of about 1 litre of oil per week, causative a small fraction of 1% of global greenhouse gas emissions, yet the country is listed in various risk assessments as  one of the most susceptible in the world to the effects of climate change. Rising sea levels intimidate inundation and salty interference in the southern coastal area, the risk accentuated by prediction of larger cyclone intensity. In a climate pincer movement from the north, melting Himalayan glaciers may disrupt the flows of the three great rivers, first with excess flooding and ultimately with diminished volume. Unreliable monsoon patterns and longer periods of deficiency in the north complete the roll call of climate predictions for Bangladesh. (http://uk.oneworld.net/guides/bangladesh/climate-change?gclid=CIaE58-6xqYCFQ8f4QodOTBuIA) Marketing Mix Marketing Mix  is the set of marketing tools that the firm uses to follow its marketing objectives. Marketing mix has a classification for these marketing tools. These marketing are classified and called as the Four Ps: Product Price Place Promotion The most fundamental marketing tool is product which includes product design, quality, features, branding, and packaging. An essential marketing tool is price which determines the amount of money that customers pay for the product. It also includes discounts, allowances, credit terms and payment period. Place is another important marketing mix tool. And it includes a range of activities that the company undertakes to make the product easy to get to and available to the customer. Some factors that choose the place are transport facilities, channels of distribution, coverage area, etc. Promotion is the last marketing mix tool which includes all the activities that the company undertakes to converse and promote their product to target market. Promotion includes sales promotion, advertising, sales force, public relations, direct marketing, etc. (http://www.scribd.com/doc/8719148/Pepsi-Marketing-Mix) Product In marketing, a product is everything that can be presented to a market that might assure a want or need of customers. There is of two types of product, Tangible (physical) and Intangible (non-physical). Since services have been at the front position of all modern marketing strategies, some intangibility has become important part of marketing offers. All products offered in a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) range. Russell Hobbs product: Russell Hobbs introduces a lot of quality products to their customer. And because of the quality and new technology uses on their product these are most successful being the time those introduced. It is a multinational company and it is not limited to one product. Through the years they have invented and introduced many products than their main Kettle product. They are offering a range of household products like Kettles, Toasters, Irons, Coffee maker, Food preparation, Cooking Baking, Floor care, Cookware etc. Price In economics and business, the price is the assigned numerical pecuniary value of a good, service or asset. To develop a marketing plan price is one of the essential variables in the marketing mix model. Pricing is a big part of the marketing mix. Choosing the right price and the right pricing strategy is decisive to the marketing process. The price of the product is not always fixed. On the other hand the price of the product depends on lots of other factors. Some times the price of the product has got nothing to do with the real product itself. The price may proceed as a way to catch the attention of target customers. Russell Hobbs price: It was a company that ruling the markets before others entered. Previously the price of its product was cost based. It was decided on the cost which was exhausted on making the product plus the profit and other expenses. But after the appearance of other companies it started with a pricing strategy based on the basis of competition. Nowadays additional expenses are spent on advertising products of the company relatively than on manufacturing. Place Place is a term that has a diversity of meanings in a lexicon sense, but which is principally used in a geographic sense as a noun to denote location, though in a sense of a location identified with that which is located there. In marketing, place refers to one of the 4 Ps, defined as the marketplace. It can mean a geographic location, an industry, a group of people (a segment) to whom a company wants to sell its products or services, like a young professional women (for selling cosmetics) or middle-aged family men (for selling family cars). Promotion Promotion is one of the four aspects of marketing. Promotion comprises has four subcategories: Advertising Personal selling Sales promotion Publicity and public relations The arrangement of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much awareness to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a large range of objectives, including- sales increases, new product reception, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Foreign market entry strategy for Russell Hobbs: To enter any foreign market there are some strategy that should be follow to be successful. After doing the market analysing by using pestle analysis and doing marketing mix strategy I have come to know the market and what will need to capture a new market. Now I am trying to evaluate a market entry strategy for Russell Hobbs to enter Bangladesh Market. My approach to develop a market-entry strategy follows a proven and structured process, based on extensive industry experience and in-depth understanding of all aspects that feed into a commercial launch. To enter a new market they have to analysis the market first. And also have some approach like: Decrease the financial ambiguity that derives from lack of comprehensive market analysis and a structured strategic plan Make a possible business plan collaboration and financial planning Preliminary business case assumptions need to be revisited to superior communication with market conditions and chosen market position Create launch competence by delivering a structure for consequent planning of strategic launch activities, coordinating and prioritising tasks for launch team Make a contingency plan for risk management and market perception control Launch organisations face immense pressures on market entry, created by internal and external prospect. Some of these pressures can be relies by developing a clear and planned market-entry strategy and efficient functional plans. Market entry strategy Vision and Mission Objective Overall strategy Positioning Brand Target segment Strategic decisions Pricing Brand and communication Sales and distribution Products and services Customer service Launch phasing Tactical launch plan Contingency plan Products services Pricing Brand and communication Sales distribution channels Customer service Internal and external factors Conclusion: So from the above finding I am came on conclusion that for making entry in any international market we should follow the rules and enter in a market with perfect strategy, and my focused on launching my product, and I am focused on market mixed strategy and from the depth of the research which I do for my launching of the product so I find that Bangladesh is the best place for launching my product, because it is the place which fulfil all the requirements which I am looking for, This involved, marketing plan marketing strategy and a sound marketing mix decision. Having completed this, the report then concluded of what best entry strategy Russell Hobbs can undertake to successfully launch business in Bangladesh.

Technology :: essays research papers

Cisco Systems, Inc. All contents are Copyright  © 1992–2001 Cisco Systems, Inc. All rights reserved. Important Notices and Privacy Statement. Page 1 of 5 B ROCHURE Cisco Mobile Office: On the Road Maximum Productivity for Business Professionals Overview: A Workplace in Motion It’s no secret that today’s professionals are spending more time than ever working away from the office. In the Internet economy, employees on the move depend on networking to communicate with their clients, partners, and coworkers. Yet these mobile professionals often have limited access to the people, information, and tools they need to be productive. Traditional remote networking is often too slow, unreliable, expensive, or inconvenient to meet the needs of business professionals on the move. Simply locating a working phone jack in an airport or hotel room can be an extraordinary task. And the firewalls that keep company information secure can pose additional obstacles for those who need network access. Network administrators face their own problems as they contend with managing a mobile workforce. Opening a corporate network to mobile access can make it vulnerable to unknown security risks. Dialup charges, equipment replacement, and cumbersome billing systems strain patience as well as budgets. Despite these pitfalls, the need for mobile connectivity is here to stay. According to IDC, 45 million of today’s mobile business professionals need to access the Internet or their corporate network. And as more low-priced, high-powered notebook PCs, hand-held devices, and cell phones emerge, their numbers will continue to grow. To meet the need for secure broadband access anytime, anywhere, Cisco Systems has partnered with other industry leaders to introduce Cisco Mobile Office: On the Road. A flexible, easy-to-use solution, Cisco Mobile Office On the Road enables secure wired and wireless connectivity for mobile professionals over the Internet. Combining state-of-the-art VPN security and broadband bandwidth with easy configuration, Cisco Mobile Office: On the Road delivers â€Å"on-the-move† access to broadband networking. It’s the most comprehensive solution on the market today, enabling mobile employees to stay productive with a manageable solution. Cisco Systems, Inc. All contents are Copyright  © 1992–2001 Cisco Systems, Inc. All rights reserved. Important Notices and Privacy Statement. Page 2 of 5 Access When You Need It, Where You Need It Designed specifically for the needs of professionals away from the corporate office, Cisco Mobile Office: On the Road delivers reliable, hassle-free Internet or secure enterprise LAN access, either with or without wires. While competing vendors might offer portions of a mobile system, only Cisco offers a complete, unified solution that delivers: †¢ A comprehensive set of advanced wired and wireless networking solutions †¢ Technologies that enable fast, convenient connectivity †¢ Continuous, end-to-end security †¢ Standards-based interoperability †¢ Expandable, upgradeable platforms to future-proof your organization †¢ Options for mobility settlement offering integrated billing and user interfaces Furthermore, Cisco Mobile Office: On the Road is the only solution backed by a team of industry-leading

Comparing Mentoring and Coaching Essays -- Business Management Studies

Comparing Mentoring and Coaching There are some key differences between mentoring and coaching. Mentoring- is known as the transfer of wisdom and has a protà ©gà © or mentee that takes an interest in their career path. The protà ©gà © is guided and advised by the mentor who has worn the same shoes and traveled the same path, usually someone older and wiser. The mentor guides, persuades, and encourages a person to reach their full potential in life, in a position in an organization or in a career. Mentors who may be immediate superiors are helpful in career developments of the individual, and in some cases guidance is provided by executives or managers higher up in the organization. The higher level superiors guide, advise, and encourage employees of a lesser rank in these situations. On the other hand coaching is more specific for teaching of skills to the coachee or trainee. It is a transfer of skills and a one on one development of the trainee's own knowledge and thought process. It also emphasizes the development of individual and team skills, and creates a supportive environment which encourages and motivates the coachee. Coaching is on a personal level and illustrates persistently until success is achieved. The personal qualities of the coachee are developed and facilitated. GOOD MENTOR 1) A mentor needs a level of experience to reach or achieve the individual/team’s goal and need to know what the mentee is experiencing to have a level of mutual understanding between each other. This allows a better level of measurement of the mentee as they can comprehend the ‘experience’ of the mentor which will build confidence performance levels for the mentee. For example, if a mentee needs a mentor’s help in a crisis the mentee will know that they have someone there to help and not feel uncomfortable or intimidated to ask for guidance or advice. 2) Generally, a mentor is older and wiser than the mentee, and to be a good mentor means that they have the experience and knowledge to help develop the individual/team’s skills. This represents the mentor’s status or position in the organization. If the mentor seems too young, the mentee may feel intimidated and feel unsuited to the whole mentoring situation. 3) A good mentor must be supportive to the individual/team through ‘thick and thin’ situations. A mentor that doesn’t... ...o they can listen, understand and respond to each other’s input. - To be committed to the goal both the coach and coachee must remain devoted to the goal so that success will be the result. Motivation is needed in this situation to stay committed and focused on the task at hand. The coach would stay committed to their teachings of the individual or team, and the individual or team would stay committed to learn from the coaches teachings. - Mutual respect is integral to the success of a coach as both parties need to respect each other to be successful in performance. If there’s no respect, the coach will be negative towards the coachee, and the coachee will not want to listen to the coach so both parties will be worse off. This will create a negative organizational culture and may even result in employee dissatisfaction. - Empathy when working with groups or teams is important to ensure success in coaching. People need to be able to relate to each other and work closer together to build a strong and close relationship in the organization. Knowing how the other person feels about an issue will result in a positive outcome and can resolve issues effectively.

Leadership Essay -- Leader Leadership

Leadership There are at least two things you can say about leadership without sounding stupid or exaggerating, 1) Leaders are important, and secondly 2) There is always a leadership crisis of one kind or another, at any given time; e.g. shortage or incompetence, evil, crooked, inadequate, you name it. As simplistic as these statements may sound, they are paramount to any study or discussion of leadership and its effectiveness. In this paper, I would like to elaborate upon some qualities of a good leader, the relationship between leaders and the followers, the difference between a leader and a manager, between leadership and authority, and finally touch upon the possible evils and misuse of power and leadership positions. We have all heard that leaders are born and not made. I do not agree with this statement in the least. While some leadership qualities are innate to all people, the most notable leaders are churned out after years of experience and practice of certain skill-sets. Effective leaders are rare. They are created through the trials and tribulations of managing or working with people in a variety of settings. Most good leaders have had their fair share of hard knocks that awakened them to the greater potential within their scope of influence. Effective leaders are excellent communicators, able to speak the many languages of the individuals within the groups they lead. A good leader pays attention to the facts and then makes decisions based on objective analysis of those facts. Effective leaders naturally motive people from their actions, which include showing respect, listening, reflecting, and negotiating through conflict. Leaders encourage and empower people to achieve success rather than place blame. Leaders ... ...isuse power because those with power feel morally superior. There is one school of thought that believes that power corrupts slowly and gradually, while some others believe that those who misuse their position, do so in bold strikes. Leaders inherently have power and influence over their followers. There have been instances in history where leaders are granted god-like status, with absolute right to making judgments. This is true even in some cases in today's world vis-Ã  -vis national and religious leaders of major faiths. Leaders can also take advantage of the general reluctance to take on responsibility and accountability. By being willing to take on those burdens, a charismatic leader can amass a range of powers, including those that are in conflict, such as the power both to propose and approve acquisitions or to execute and account for securities transactions.

Developing positive relationships Essay

Developing positive kinships is substantial within most situations in life, a rock-steady elbow room of ensuring these positive human relationships ramp up is to ensure you contrive resolutionive communication. When workings with tikeren if you complicate things it can lead to the kid becoming conf engrossd as to what is expect of them. Make sure the langu sequence that you use is age earmark to avoid confusion. You whitethorn be able to see if the tike has understood your request by every checking that your book of instructions have been carried issue or simply by asking the child do you understand? and asking them to pass along back what you have asked.Communication is a two way thing and to have a positive relationship with person you go forth also affect to pick up to them. Having eye assemble and sitting go across with a child leave behind quiet them that you be listening and will still them that they can come to you with their ingests. When dealin g with puppylike hatful a profit you will unavoidableness to make your communication age appropriate but you whitethorn deficiency to spay your techniques slightly. Secondary school age and in a higher place is when a lot of young wad feel they are going done some of their hardest quantify.They will have wholesome changes in their hormones which can lead to style swings and irritability, transition to puntary school or home life problems. A tolerant grievance of young plurality is that they indirect request to be treated as adults, so tied(p) though they are non of adult age to form a good relationship you may wish to approach situations cautiously and take into method of accounting things that a young person may be going finished. Adults can sometimes forget the importance of communicating with separately some other which can lead to a number of problems.When working you need o ensure all of your colleges are authoritative of things going on or instructions b eing given, this can help to slip by communication problems to a minimum. It is vital that other adults have understood what you have utter and interpreted it in the correct way to have positive relationships and to reduce misunderstandings. multitude run across it hard to take with peck they do non trust or have a good relationship with, this can lead to a communication breakdown and as a matter cause problems.No matter which age group of people you come into tactile sensation with or work with there are a number of factors to keep to which will help to promote healthy relationships. To gain a persons trust you will need to be honest with them and show lever to all things important to the person. You should take into considerateness that people have distinguishable beliefs and determine and although something may non be of whatever importance to you it will be to others. another(prenominal) thing to consider is that at times people may have added pressures much(pr enominal) as extra work fill or problems at home which could effect their mood.Asking people if theyre ok and taking some time out if possible to listen to them is a good way to seduce a relationship and will show you care, this could help to build up trust. Even though there are a lot of shipway of improving communication and building up healthy relationships there are also barriers which you could face which make this hard. There are a number of factors much(prenominal) as social, professional and cultural differences which could change the consideration which we communicate.Many things can be theme about when considering differences which could change the change the way we communicate socially at work, people come from all different areas and backgrounds and you will come across different accents or English as a second language. There are also different social classes and family set ups which you could take into account, if there had been a breakdown in the family you may n ot get to see individual as much. Professionally you may need to change the way you communicate through lack of time, this may be resolved by using other forms such as email.The school may communicate with parents through letters home and even text messaging now. When speaking to people outside of your profession you will need to ensure that you did not inundate them with chamfer that they do not understand. Different cultures find different ways of communicating pleasant and unacceptable, in some cultures it is considered rude to not look the person you are talk to in the eye and others eye contact is not acceptable. People having English as a second language and not being very fluent or confident in speaking in English may prove to be a communication barrier.

Introduction to sales promotions Essay

Today, gross revenue promotional materials argon a place feature of the retail trade. There atomic number 18 m whatsoever miens in which a business loafer sell and a gross gross sales promotion is just cardinal aspect of marketing goods or military services. The precise ingathering which I stand discrete to base this assign handst on is coca plant- dumbbells 2- litre bottle of gust. I horizon that it might be interesting to check into the sales promotions of coca- the skinny as they be a business which has provided m each since they were graduation founded by John Pemberton till right off. coca plant- grass coca- weed was invented on eighth May 1886 by John Pemberton in Atlanta, Georgia.John Pembertons bookkeeper, Frank Robinson, came up with the name Coca- gage and inclinationed the logo. The drink was first interchange at Jacobss pharmacy. The detail of all this which I find close to interesting, is the f knead that during the first year, sales of Coca-Col a aver daysd ennead drinks a day, adding up to a complete of i 50 for that year. Today, products of The Coca-Cola Company are consumed at the rate of more than than than unmatched billion drinks per day in some 200 countries. The media is a powerful character of master(prenominal)ly advertising, which uses traditional regularitys of mass communication, e.g. newspapers, magazines, TV and radio. Being the very successful and close recognized brand that Coca Cola is, they can afford to encourage their products by all essence of media. I guess that the second most important system for Coca Cola to promote their products is on billboards. A vast majority of the state ride vehicles and will occasionally drive past billboards which are smacking to force or promote a product. The sales promotion which I involve chosen for my 2 litre bottle of degree Celsius has been checkn by me on billboards and TV.Television is by far, the most beneficial way to boost or promote a product due to the large numbers which jubilantly watch TV in the entertain of their own home, or by chance someplace else. The sales promotion * Buy 2 bottles of reversal and receive a spare Coca Cola, FIFA area loving cup methamphetamine hydrochloride Is mainly perkn being promoted on telly as Coca Cola realise that if they want to find customers, television is the best possible way as weve already looked at. The media is a strong way of helping many businesses, such as Coca -Cola to advertise a promotion.in one case a customer sees what they can save, or in this case, gain, they will then be tempted to purchase that product. Coca Cola is the noble sponsor of the FIFA world cup, 2006 in Germany. When tribe see Coca Cola associating with the FIFA world cup, this will lure them further to sum up the probability of them purchasing products. Coca Coca are frequently seen advertising promotions by all possible means of media precisely my chosen sales promotion fo r Coca Cola has only been seen by me on billboards and TV.When Coca Cola do advertise, they try to aim their products at a purport audition, but who might that target audience be? Target audience To hold on a businesses successfulness, you need to be jolly smart and Coca Cola bugger off proved more than that in the method they have decided to use to differentiate their target audience. Even tortuous it is give tongue to that half the worlds existence have at least tasted coke, the main target audience is said to have no real gender and is age ranged between 18 34. Even tough thither is no real gender, the majority of pack who do consume coke are said to be male. hands and boys aged between 14 34 are very likely to be reflexion the world cup and with Coca Cola being the sponsor and oblation a gratis(p) Coca Cola, world cup glass, they just cant say no. I presume that their main idea is to have their target audience picturing themselves watching the world cup and dr inking coke take of the free glass forrader they actually purchase it. Deciding the entitle This stage in the success of a sales promotion must affair with the format of the promotion and be congruous with its aims. The business may straits a saving or a free item with purchase.This item could be coupled with a specific target audience. The sales promotion * Buy 2 bottles of coke and receive a free Coca Cola, FIFA world cup glass is targeted at men and boys aged roughly between 14-34. The reason for the gender is because men and boys are more likely than muliebrity to be watching football. The colours and design of the sales promotion necessitate to compare with the world cup yet it needs to do the same with the target audience. An cosy event like a sportsman day will have lax materials and jazzy notices in bright and cunning colours.This is because a fun day is aimed at younger children and this will be the more inviting approach in terms of attraction. The sales promotion which I am investigate has frequently been seen by myself on confused occasions, billboards mostly. The colours are that of the flag of Germany, the phalanx of the FIFA world cup. It is also combined with manful and neutral colours for the seriousness and laurels of the world cup. Men will invite a crap this event seriously and as Coca-Cola knows this, they are one step ahead.The main stagecoach of all the media and format of the business is to capture the high level of work and to overall, be consistent. Coca-Cola are consistent and a fundamental fact which thoroughly proves this is the fact that they are the most recognised brand in the world. divulge messages The attain message for a business, will depend upon what they wish there intended outcome to be of the promotion and who they wish to aim it at. Coca-Cola as an industrial business with a promotion has a main purpose which is to sell more goods or to provide information roughly their products.This can either be through with(p) online or maybe on their packaging. mention messages over the past many years have proven most emotive through a slogan. Coca-Cola change theirs to reason the packaging in relation to the offer or perhaps an event. This attracts more customers with the champion of a distinguish message. An example could partake a sales clearance with swelled headings and bold lettering to point out the offer or the key message. The key message for the sales that I am investigating is that the world cup is on and that its a time for celebration. Cola-Cola is now loved by almost everyone.It is rum by almost every non-alcoholic reamer and is also drunk by people who consume alcohol as well. Key messages for Coca-Cola have clearly worked and if you just take a look at their sales, youll see just how much they have worked. Consumer fair play Consumer legislation should be a key issue to any one who owns a business and wishes to advertise or promote a product. compl etely business must throw sacrifices by selling products at a cheaper damage or perhaps they can produce a sales promotion to catch the eye of the customer who may perhaps be interested.All these examples provide the intended consumers a amour called consumer law which gives them rights to that product or service which the business may be providing. The rights hold dear them from the business providing them with faulty goods or perhaps a service which does not butt their needs. They also, however, give rights to retailers from the consumer throwing wrong accusations at them concerning any of their products or services. The buyer may quetch that the outlay of a product is priced in any case high or perhaps they may wish to complain otherwise.If the consumer makes a unreasonable accusation, they can be penalized by means of consumer law. Consumer protection legislation One act which is an example of how Coca Cola set up across their product is the Consumer Protection actio n 1987. This act relates to mainly price and safety. chthonic this act it is an offence for Coca Cola to * debase customers as to the price of any item The average price for a 2-litre bottle of coke costs nobody to nothing to produce but is sold for a maximum of i 1. 50. Customers do not look at the issue like this.Even if they do, they bear in mind that the business needs to make money and see i 1. 50 as a reasonable price. They ever so have remained with this price and it will be very rare that Coca Cola are debaseing their customers where prices are concerned. * Mislead consumers over sale prices and exaggerate price reductions Coca Cola are not the type of business which you will see exaggerating a price reduction on any of their products. If they were to have a price reduction, they would have one without any mislead false claims concerning the prices.